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Monika kumari said…

This article highlights an important and often misunderstood concept in digital marketing — negative SEO — which refers to unethical tactics some people use to try to harm a competitor’s search engine rankings rather than improving their own site’s performance. Common forms of negative SEO include creating large volumes of low-quality or spammy backlinks, scraping your content to create duplicate pages elsewhere, or other manipulative actions designed to make search engines view your site as less trustworthy or spammy. While modern search engines are much better at detecting and ignoring these attacks, it’s still important to regularly monitor your backlink profile, secure your site, and focus on building strong, white-hat SEO, because prevention and ongoing site health checks are key to protecting your visibility and reputation online.

January 19, 2026 at 9:53 PM

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