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Monika kumari said…
This article shines a light on an important and often overlooked topic in SEO — the concept of negative SEO, where unethical tactics by competitors or malicious actors aim to harm a website’s rankings rather than legitimately improve another site’s performance. While modern search engines have become much better at detecting and discounting harmful signals, it’s still crucial for site owners to stay vigilant by regularly monitoring their backlink profiles, disavowing spammy links, securing their website from attacks, and maintaining a strong, white-hat SEO strategy focused on quality content and user experience. Understanding how negative SEO works and how to safeguard your site helps protect your long-term visibility and reputation in search results.

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